Behavioral-economics adjustment that weights large jackpots more than expected value alone implies.
Players are not pure expected-value maximizers — they overweight low-probability large prizes. ScratchOffsNY's Upside factor uses a Kahneman-Tversky utility curve so Smart Score reflects how players actually value tickets, not just raw EV.
Data sourced from nylottery.ny.gov and NY Open Data. Independent, non-commercial project. Play responsibly — NY Problem Gambling · 1-877-8-HOPENY.