Scratch-off store page for 171 WEST 23RD STREET, NEW YORK, NY 10011. This page tracks recent scratch-off performance and daily updated retailer data.
NEWS ON 23RD INC reported 29 recent sales days with a 66.5% scratch-off win rate. This page keeps the official NY Lottery retailer code 92598 and legal store name aligned with open-data records while also exposing any matched brand or category context for search and discovery. It does not make ticket-by-ticket inventory claims for this retailer.
NEWS ON 23RD INC has a Store Smart Score of 69.1 out of 100 and posted a 66.5% 30-day scratch-off win rate averaged $4.1K in daily scratch-off sales and performed best on Mon with a rising sales trend of 38% versus the prior week
NEWS ON 23RD INC shows a detectable delivery rhythm: 2x per week (78% confidence).
NEWS ON 23RD INC, located at 171 West 23rd Street in New York, has been a steady performer with an impressive win percentage of 66.5. The store's top-selling games include "$3,000,000 MAX MULTIPLIER" and "300X THE MONEY," both of which have high smart scores. With a frequent delivery schedule of two times per week, particularly on Mondays and Tuesdays, it's a reliable spot for lottery enthusiasts.
This retailer is indexed under its official NY Lottery business name, NEWS ON 23RD INC. That separation helps keep retailer mapping intact for data joins while improving the descriptive relevance of the page.
| Store | Location | Smart Score | 30-Day Sales |
|---|---|---|---|
| THE MARKET ON 7TH | NEW YORK (0.1 mi) | 67 | $53.9K |
| NP NEWSSTAND | NEW YORK (0.1 mi) | 75.9 | $31.8K |
| PATEL NEWSSTAND | NEW YORK (0.1 mi) | 28 | $12.5K |
| 7TH AVE CONVENIENCE INC Convenience Store | NEW YORK (0.1 mi) | 52.3 | $9.3K |
Top games personalized for NEWS ON 23RD INC using a joint Smart Score × Store Score affinity (geometric mean + profile match + pair-strategy signals). This is a research fit score, not authoritative inventory data.
| Game | Price | Smart Score | Affinity | Payout |
|---|---|---|---|---|
| $3,000,000 MAX MULTIPLIER Game #1697 | $10 | 100 | 81.5 | 69.3% |
| ULTIMATE CASH Game #1650 | $30 | 84 | 81.2 | 77.4% |
| 300X THE MONEY Game #1691 | $30 | 92.1 | 81.1 | 77.7% |
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