Scratch-off store page for 171 West 23RD Street, New York, NY 10011. This page tracks recent scratch-off performance and daily updated retailer data.
News on 23RD Inc reported 7 recent sales days with a 56.6% scratch-off win rate. This page keeps the official NY Lottery retailer code 92598 and legal store name aligned with open-data records while also exposing any matched brand or category context for search and discovery. It does not make ticket-by-ticket inventory claims for this retailer.
News on 23RD Inc has a Store Smart Score of 71.8 out of 100 and posted a 56.6% 30-day scratch-off win rate averaged $3.5K in daily scratch-off sales and performed best on Fri with a falling sales trend of 20.1% versus the prior week
News on 23RD Inc shows a detectable delivery rhythm: Weekly deliveries on Fridays (50% confidence). The most recent detected delivery spike was 2026-06-12.
NEWS ON 23RD INC, located at 171 West 23rd Street, New York, has a store smart score of 71.8 and a win percentage of 56.6. The store, which has been tracked for 31 months, sees its highest sales on Fridays and offers weekly deliveries on that day. Top games include "MILLIONAIRE RICHES" and "SET FOR LIFE," both of which have high smart scores.
This retailer is indexed under its official NY Lottery business name, News on 23RD Inc. That separation helps keep retailer mapping intact for data joins while improving the descriptive relevance of the page.
| Store | Location | Smart Score | 30-Day Sales |
|---|---|---|---|
| Np Newsstand | New York (0.1 mi) | 90.4 | $38.9K |
| The Market on 7TH | New York (0.1 mi) | 50.2 | $35.8K |
| Patel Newsstand | New York (0.1 mi) | 51.7 | $13.6K |
| 7TH Ave Convenience Inc Convenience Store | New York (0.1 mi) | 38.5 | $5.5K |
Top games personalized for News on 23RD Inc using a joint Smart Score × Store Score affinity (geometric mean + profile match + pair-strategy signals). This is a research fit score, not authoritative inventory data.
| Game | Price | Smart Score | Affinity | Payout |
|---|---|---|---|---|
| Millionaire Riches Game #1700 | $20 | 100 | 84 | 73.2% |
| Set for Life Game #1639 | $10 | 94.6 | 82.6 | 74.2% |
| Bonus 100X Game #1643 | $20 | 94.3 | 82.6 | 77.7% |
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