Scratch-off store page for 639 BROADWAY, NEW YORK, NY 10012. This page tracks recent scratch-off performance and daily updated retailer data.
FIRST CHOICE NEWS INC reported 29 recent sales days with a 48.7% scratch-off win rate. This page keeps the official NY Lottery retailer code 87168 and legal store name aligned with open-data records while also exposing any matched brand or category context for search and discovery. It does not make ticket-by-ticket inventory claims for this retailer.
FIRST CHOICE NEWS INC has a Store Smart Score of 53.1 out of 100 and posted a 48.7% 30-day scratch-off win rate averaged $1.4K in daily scratch-off sales and performed best on Thu with a falling sales trend of 100% versus the prior week
FIRST CHOICE NEWS INC shows a detectable delivery rhythm: Irregular pattern, mostly Saturdays (avg 1/week) (80% confidence).
First Choice News Inc, located at 639 Broadway in New York, has been a staple for lottery enthusiasts for 27 months. With an average daily sales of $1,362, the store offers a variety of scratch-offs, including the top-performing "BONUS 100X" priced at $20. Despite a falling trend in sales, the store maintains a win percentage of 48.7%.
This retailer is indexed under its official NY Lottery business name, FIRST CHOICE NEWS INC. That separation helps keep retailer mapping intact for data joins while improving the descriptive relevance of the page.
| Store | Location | Smart Score | 30-Day Sales |
|---|---|---|---|
| MULBERRY ICONIC MAGAZINES | NEW YORK | 76 | $45.5K |
| ICONIC CAFE | NEW YORK | 66.7 | $14.2K |
| PRAYOSHA 202 INC | NEW YORK | 61.1 | $14.0K |
| SOHO NEWS INTERNATIONAL | NEW YORK | 57.8 | $10.1K |
These are statewide ScratchOffsNY rankings for research only. ScratchOffsNY does not have authoritative per-store ticket inventory data, so this section does not indicate that FIRST CHOICE NEWS INC carries any specific game.
| Game | Price | Smart Score | Payout |
|---|---|---|---|
| BONUS 100X Game #1643 | $20 | 61.1 | 76.2% |
| X SERIES: 200X Game #1512 | $30 | 60 | 80% |
| SET FOR LIFE Game #1639 | $10 | 59.8 | 72.1% |
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