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NY Lottery Retailer 81010

MIKE'S LIQUOR — BROOKLYN, NY Lottery Retailer

Scratch-off store page for 66 4TH AVE, BROOKLYN, NY 11217. This page tracks recent scratch-off performance and daily updated retailer data.

Store Smart Score 52.3 Win Rate 79.0% 30-Day IG Sales $53.5K Independent Store Brand / Category Liquor Store
High Win Rate — 79.0% of sales returned as prizes Long Track Record — 29 months of data
Retailer Code
81010
Address
66 4TH AVE
City / ZIP
BROOKLYN 11217
30-Day Scratch Sales
$53.5K
30-Day Prizes Paid
$42.3K

Store Snapshot

MIKE'S LIQUOR reported 28 recent sales days with a 79.0% scratch-off win rate. This page keeps the official NY Lottery retailer code 81010 and legal store name aligned with open-data records while also exposing any matched brand or category context for search and discovery. It does not make ticket-by-ticket inventory claims for this retailer.

Performance Summary

MIKE'S LIQUOR has a Store Smart Score of 52.3 out of 100 and posted a 79.0% 30-day scratch-off win rate averaged $2.1K in daily scratch-off sales and performed best on Sat with a falling sales trend of 76.3% versus the prior week

MIKE'S LIQUOR shows a detectable delivery rhythm: Twice weekly on Wednesdays & Saturdays (56% confidence). The most recent detected delivery spike was 2026-05-02.

Mike's Liquor in Brooklyn offers a variety of scratch-off lottery tickets, with a Smart Score of 52.3. Their top-performing games include "$10,000 A WEEK FOR LIFE" priced at $20 and "ULTIMATE CASH" at $30, both known for their high Smart Scores. The store delivers tickets twice weekly on Wednesdays and Saturdays, with Saturday being the best day for sales.

Store Identity

This retailer is indexed under its official NY Lottery business name, MIKE'S LIQUOR. ScratchOffsNY also detected a brand or category match of Liquor Store based on chain-code and name-pattern analysis. That separation helps keep retailer mapping intact for data joins while improving the descriptive relevance of the page.

Nearby Verified Retailers

StoreLocationSmart Score30-Day Sales
PAPA FIRO GROCERY CORP
Grocery
BROOKLYN (0.1 mi)70.8$23.1K
FAST STAR 2 CORPBROOKLYN (0.1 mi)60.4$19.5K
MD UDDINBROOKLYN (0.1 mi)15.8$1.5K
G 200 GROCERY
Grocery
BROOKLYN (0.2 mi)52.3$57.1K

Best Games for This Store

Top games personalized for MIKE'S LIQUOR using a joint Smart Score × Store Score affinity (geometric mean + profile match + pair-strategy signals). This is a research fit score, not authoritative inventory data.

GamePriceSmart ScoreAffinityPayout
$10,000 A WEEK FOR LIFE
Game #1686
$2010080.873.2%
ULTIMATE CASH
Game #1650
$3092.780.777.2%
SET FOR LIFE
Game #1639
$1090.680.572.9%

Why This Page Exists

Search engines need stable HTML, canonical tags, and unique content on direct store URLs. This page provides that baseline while the main app continues to offer the richer store analytics experience.

Updated daily from New York open data. Back to stores.