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NY Lottery Retailer 77391

Universal Liquor — Rochester, NY Lottery Retailer

Scratch-off store page for 1250 University Ave, Rochester, NY 14607. This page tracks recent scratch-off performance and daily updated retailer data.

Store Smart Score 39.6 Win Rate 44.1% 30-Day IG Sales $13.9K Independent Store Brand / Category Liquor Store
Long Track Record — 31 months of data Trending Up — sales rose 1200% vs prior week
Retailer Code
77391
Address
1250 University Ave
City / ZIP
Rochester 14607
30-Day Scratch Sales
$13.9K
30-Day Prizes Paid
$6.1K

Store Snapshot

Universal Liquor reported 30 recent sales days with a 44.1% scratch-off win rate on $13.9K in 30-day scratch-off sales, tracked for 31 months. NY Lottery retailer code 77391. ScratchOffsNY does not have per-store ticket inventory data.

Performance Summary

Universal Liquor has a Store Smart Score of 39.6 out of 100 and posted a 44.1% 30-day scratch-off win rate averaged $262 in daily scratch-off sales and performed best on Tue with a rising sales trend of 1200% versus the prior week

Universal Liquor shows a detectable delivery rhythm: Twice weekly on Tuesdays & Saturdays (42% confidence). The most recent detected delivery spike was 2026-06-16.

Universal Liquor, located at 1250 University Ave in Rochester, has been a steady performer with an impressive win percentage of 44.1. The store's top-performing games include "SET FOR LIFE" and "BONUS 100X," both of which have high smart scores. With a twice-weekly delivery schedule on Tuesdays and Saturdays, it's a reliable spot for lottery scratch-offs.

Nearby Verified Retailers

StoreLocationSmart Score30-Day Sales
Price Rite #209 University Ave
Price Rite
Rochester (0 mi)29.4$13.1K
Mobil Mart
Mobil
Rochester (0.1 mi)50.8$12.6K
7 Eleven Store #35185A
7-Eleven
Rochester (0.5 mi)27.6$13.1K
Henry's Gas & Convenience
Convenience Store
Rochester (0.8 mi)85.8$48.6K

Best Games for This Store

Top games personalized for Universal Liquor using a joint Smart Score × Store Score affinity (geometric mean + profile match + pair-strategy signals). This is a research fit score, not authoritative inventory data.

GamePriceSmart ScoreAffinityPayout
Set for Life
Game #1639
$1099.253.174.2%
Bonus 100X
Game #1643
$2010051.477.7%
X Series: 200X
Game #1512
$3094.450.483.7%
Updated daily from New York open data. Back to stores.