Scratch-off store page for 1096 ROUTE 58, RIVERHEAD, NY 11901. This page tracks recent scratch-off performance and daily updated retailer data.
NEW ROANOKE PLAZA LIQUOR LLC reported 29 recent sales days with a 62.4% scratch-off win rate. This page keeps the official NY Lottery retailer code 69806 and legal store name aligned with open-data records while also exposing any matched brand or category context for search and discovery. It does not make ticket-by-ticket inventory claims for this retailer.
NEW ROANOKE PLAZA LIQUOR LLC has a Store Smart Score of 53 out of 100 and posted a 62.4% 30-day scratch-off win rate averaged $1.2K in daily scratch-off sales and performed best on Sat with a falling sales trend of 65.6% versus the prior week
NEW ROANOKE PLAZA LIQUOR LLC shows a detectable delivery rhythm: 2x per week (70% confidence). The most recent detected delivery spike was 2026-05-07.
NEW ROANOKE PLAZA LIQUOR LLC, located at 1096 ROUTE 58 in Riverhead, offers a variety of popular scratch-off games including "SET FOR LIFE" and "$10,000 A WEEK FOR LIFE." With an impressive win percentage of 62.4, this store has been a consistent favorite among locals. The store delivers lottery tickets frequently, with a notable pattern of two deliveries per week on Saturdays and Tuesdays.
This retailer is indexed under its official NY Lottery business name, NEW ROANOKE PLAZA LIQUOR LLC. ScratchOffsNY also detected a brand or category match of Liquor Store based on chain-code and name-pattern analysis. That separation helps keep retailer mapping intact for data joins while improving the descriptive relevance of the page.
| Store | Location | Smart Score | 30-Day Sales |
|---|---|---|---|
| 1088 RIVERHEAD PRODUCE CORP | RIVERHEAD (0.2 mi) | 45.5 | $6.3K |
| 7-ELEVEN #22644C 7-Eleven | RIVERHEAD (0.3 mi) | 67.3 | $34.1K |
| SPEEDWAY #07673 Speedway | RIVERHEAD (0.4 mi) | 62.4 | $30.1K |
| RIVERHEAD BEVERAGE | RIVERHEAD (0.4 mi) | 43.9 | $5.0K |
Top games personalized for NEW ROANOKE PLAZA LIQUOR LLC using a joint Smart Score × Store Score affinity (geometric mean + profile match + pair-strategy signals). This is a research fit score, not authoritative inventory data.
| Game | Price | Smart Score | Affinity | Payout |
|---|---|---|---|---|
| SET FOR LIFE Game #1639 | $10 | 91.6 | 80.6 | 73.1% |
| $10,000 A WEEK FOR LIFE Game #1686 | $20 | 100 | 78.7 | 73.3% |
| ULTIMATE CASH Game #1650 | $30 | 93.1 | 78.3 | 77.1% |
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