Scratch-off store page for 366 Lyell Ave, Rochester, NY 14606. This page tracks recent scratch-off performance and daily updated retailer data.
First Choice Market Inc reported 28 recent sales days with a 131.5% scratch-off win rate. This page keeps the official NY Lottery retailer code 116870 and legal store name aligned with open-data records while also exposing any matched brand or category context for search and discovery. It does not make ticket-by-ticket inventory claims for this retailer.
First Choice Market Inc has a Store Smart Score of 34.8 out of 100 and posted a 131.5% 30-day scratch-off win rate averaged $253 in daily scratch-off sales and performed best on Tue with a rising sales trend of 37.2% versus the prior week
First Choice Market Inc shows a detectable delivery rhythm: 3x per week (21% confidence). The most recent detected delivery spike was 2026-06-16.
FIRST CHOICE MARKET INC, located at 366 LYELL AVE in Rochester, has been experiencing a rising trend in its lottery scratch-off sales over the past two months. The store's top-performing game is SET FOR LIFE, priced at $10, which boasts a perfect smart score of 100. With frequent deliveries three times a week, primarily on Wednesdays, customers can consistently find a variety of high-scoring games.
This retailer is indexed under its official NY Lottery business name, First Choice Market Inc. That separation helps keep retailer mapping intact for data joins while improving the descriptive relevance of the page.
| Store | Location | Smart Score | 30-Day Sales |
|---|---|---|---|
| Albas Market | Rochester (0 mi) | 31.3 | $5.0K |
| Nick's Meat Market | Rochester (0.2 mi) | 2.5 | $1.0K |
| Effen Haute Inc | Rochester (0.3 mi) | 81.5 | $37.5K |
| Western Otb #07263 Western OTB | Rochester (0.3 mi) | 39.6 | $7.3K |
Top games personalized for First Choice Market Inc using a joint Smart Score × Store Score affinity (geometric mean + profile match + pair-strategy signals). This is a research fit score, not authoritative inventory data.
| Game | Price | Smart Score | Affinity | Payout |
|---|---|---|---|---|
| Set for Life Game #1639 | $10 | 100 | 52.7 | 76.2% |
| $3,000,000 Bonus Stars Game #1688 | $10 | 88.5 | 50.6 | 76.2% |
| Jackpot Fortune Game #1585 | $30 | 91.9 | 50.4 | 79.7% |
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