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NY Lottery Retailer 102111

7-ELEVEN #35710A — NEW YORK, NY Lottery Retailer

Scratch-off store page for 311 BROADWAY, NEW YORK, NY 10007. This page tracks recent scratch-off performance and daily updated retailer data.

Store Smart Score 49.2 Win Rate 49.6% 30-Day IG Sales $33.6K Chain Store Brand / Category 7-Eleven
Long Track Record — 28 months of data Trending Up — sales rose 177.6% vs prior week
Retailer Code
102111
Address
311 BROADWAY
City / ZIP
NEW YORK 10007
30-Day Scratch Sales
$33.6K
30-Day Prizes Paid
$16.7K

Store Snapshot

7-ELEVEN #35710A reported 29 recent sales days with a 49.6% scratch-off win rate. This page keeps the official NY Lottery retailer code 102111 and legal store name aligned with open-data records while also exposing any matched brand or category context for search and discovery. It does not make ticket-by-ticket inventory claims for this retailer.

Performance Summary

7-ELEVEN #35710A has a Store Smart Score of 49.2 out of 100 and posted a 49.6% 30-day scratch-off win rate averaged $897 in daily scratch-off sales and performed best on Tue with a rising sales trend of 177.6% versus the prior week

7-ELEVEN #35710A shows a detectable delivery rhythm: Irregular pattern, mostly Fridays (avg 1.4/week) (83% confidence).

Located at 311 Broadway in New York, 7-ELEVEN #35710A, part of the 7-Eleven chain, has a Smart Score of 49.2 and a win percentage of 49.6. The store's top games include BONUS 100X, SET FOR LIFE, and X SERIES: 200X, with Tuesday being the best day for sales.

Store Identity

This retailer is indexed under its official NY Lottery business name, 7-ELEVEN #35710A. ScratchOffsNY also detected a brand or category match of 7-Eleven based on chain-code and name-pattern analysis. That separation helps keep retailer mapping intact for data joins while improving the descriptive relevance of the page.

Nearby Verified Retailers

StoreLocationSmart Score30-Day Sales
LUCKY ONE STOP INCNEW YORK (0.1 mi)58.9$85.7K
GATEWAY NEWS #632NEW YORK (0.2 mi)71.1$80.6K
RACHNA PATEL NEWSSTANDNEW YORK (0.2 mi)62.6$14.6K
7-ELEVEN #39640
7-Eleven
NEW YORK (0.2 mi)48.1$12.1K

Top NY Scratch-Off Games Right Now

These are statewide ScratchOffsNY rankings for research only. ScratchOffsNY does not have authoritative per-store ticket inventory data, so this section does not indicate that 7-ELEVEN #35710A carries any specific game.

GamePriceSmart ScorePayout
BONUS 100X
Game #1643
$2061.576.2%
SET FOR LIFE
Game #1639
$1060.272.1%
X SERIES: 200X
Game #1512
$3058.579.8%

Why This Page Exists

Search engines need stable HTML, canonical tags, and unique content on direct store URLs. This page provides that baseline while the main app continues to offer the richer store analytics experience.

Updated daily from New York open data. Back to stores.